It’s one of the most common comments we hear as florists: “Wow, these flowers are beautiful—but why are they so expensive?”
We get it. At first glance, it might seem like wedding flowers are just flowers. But the truth is, each stem carries with it an entire story, and an entire chain of skilled hands, before it ever reaches your bouquet.
Here’s what really goes into the price of your wedding flowers, and why they’re worth every petal.
The journey begins long before your wedding. Every flower starts with a seed that’s planted, nurtured, and grown by skilled farmers, often over several months. These growers manage soil health, pests, and weather, often without chemicals, to ensure strong, beautiful blooms.
In Australia and around the world, flower farming is a labour-intensive process, with many farms still operating by hand. That means your flowers are the result of care, time, and dedication from day one.
Once the flowers are ready, they’re carefully hand-picked, graded, and packaged, often with minimal waste if grown sustainably. Some blooms travel from local farms, while others may come from international growers, depending on seasonality and availability.
That means your flowers have likely passed through multiple checkpoints for quality control, hydration, temperature management, and packaging, all to arrive looking flawless.
From the farm, flowers are sent to wholesalers or direct to florists, often passing through a cold chain system to preserve freshness. Each point in the journey, from transport drivers to warehouse teams, requires coordination, time, and cost.
It’s also important to remember that every person in the supply chain is paid for their role, including freight, fuel, storage, and customs.
Finally, your flowers arrive at your florist, but they’re not yet wedding-ready!
Here’s a little of what happens next:
On top of this? Time spent designing your proposal, sourcing hire items, managing logistics, and ensuring your flowers match your vision to a tee.
When you invest in your wedding flowers, you’re not just paying for the stems you’re paying for:
Fair wages across the supply chain
Skilled creative design
Ethical sourcing and sustainability efforts
Beautifully executed arrangements tailored just for you
You’re also supporting a small business that lives and breathes weddings, and puts love into every petal.
It’s easy to compare prices, but it’s harder to compare experience, artistry, and care. The value of your flowers isn’t in how long they last, it’s in how they make you feel when you walk into your ceremony space or hold your bouquet for the first time.
So next time you hear, “Wedding flowers are too expensive,” remember: Every flower in your arrangement carries the love, labour, and livelihood of many.
We believe in transparency, sustainability, and creating designs that are worth every moment and every cent. If you’re dreaming of stunning, meaningful florals for your big day, and want to understand the value behind them, we’d love to chat.
Let’s create wedding flowers that are as intentional as they are beautiful.
No spam here, just the good stuff to help you plan a wedding day that’s as fabulous as you are! And hey, if we ever start cramping your inbox style, no worries—just hit unsubscribe and we’ll part as friends.
“Kris was recommended to me by a close friend for wedding flowers and she did not disappoint. The wedding process was a bit daunting for me and Kris took the time to have a chat about styles, flower sustainability and budget. Kris was amazing to deal with throughout the whole engagement, is sustainable and super understanding and smiley to boot. Love what Kris did for us on the day and would recommend Kris to anyone looking for wedding flowers.”
